Legal

Terms of service

Last updated: [DATE]. These are the short-form terms for orders placed through this website (the Starter, Growth and Partner packages). Partner and performance clients may also sign our full Creative Services Agreement, which wins if anything here conflicts with it.

1. Who we are

Contrail Studios is a business name of [YOUR LEGAL NAME], a sole trader, ABN [ABN], [POSTAL ADDRESS], Western Australia (“we”, “us”). You can reach us at hello@contrailstudios.com. “You” means the business placing the order.

2. What we provide

We research your customers and competitors and make AI-produced short-form videos and still images in the formats set out in your package, such as UGC-style videos, organic B-roll, product demonstrations, fit-check videos and still image ads (together, “Ads”), for you to run or post on your digital channels, paid or organic. Each package on our website sets out the number of Ads, the research included, formats, revisions and timeframes. The research (an ICP & Pain-Point Brief on Starter, a Customer Research Doc and Competitor Ad Review on Growth, and ongoing research and angle testing on Partner) is our professional opinion based on public sources and what you tell us; it isn't a guarantee of what your customers will do. We don't buy media, manage your ad accounts or spend your money, and we don't guarantee sales, revenue, ROAS, CPA or profit. You keep full control of your ad accounts and pay the platforms directly.

3. Intake, research and approval

After you pay, you complete our online brief and send product photos, links and brand assets. You confirm you have the right to give us those materials. We send the research and scripts (2 business days for Starter, 3 for Growth, after we receive your completed brief and assets). The delivery clock starts when you approve the angles and scripts by email or chat. You approve every script before production, and running an Ad counts as approving it.

4. Revisions and delivery

Each batch includes 1 revision round, requested within 5 business days of delivery. Ads are 15–30 seconds, 9:16, in captioned and clean versions, and file names start with our tracking prefix. Extra rounds, 4K, ads over 60 seconds or other languages are quoted in advance and prepaid.

5. Fees and payment

Prices are in USD and paid upfront, before work starts, by Stripe or bank transfer invoice. Fees include AI generation costs. Prices exclude any taxes you must pay in your own country. Partner has no fixed public price: the monthly fee, volume and scope are as quoted to you in writing after a call, and Partner is billed monthly in advance at that quoted fee by a Stripe link we send you. If we ever offer a discount in return for a case study, it will never depend on a positive review, and if we quote you we'll disclose the discount.

Optional add-ons. You can add extras at checkout or in your brief (on Partner, extra volume is quoted in writing): extra Ads, rush delivery, or 4:5 and 1:1 feed versions of every Ad, each at the price we confirm in writing before work starts. Extra Ads are built on the research for your package and follow the same approve-the-scripts-first process, revision round and licence as the package they're added to. Add-ons picked in the brief aren't charged until we confirm them in writing and you pay the link or invoice we send, and work on them starts once paid. If you're on Starter, you can instead upgrade to Growth by paying the US$400 difference within 14 days of your Starter payment, before your Starter Ads are delivered.

Rush terms. Rush is subject to our capacity that week. If we can't take it, we tell you within 1 business day of your payment or brief and refund the rush fee in full. If we accept rush and miss the rush window but still deliver within the standard window, we refund the rush fee. If we miss the standard window too, the on-time guarantee in section 6 applies to the package as well.

6. Our guarantees

Approve the scripts first (every package). We send your angles, scripts and hooks before producing anything. If you don't approve them, tell us in writing and we refund the fee in full (for Partner, that month's fee).

On-time delivery (every package). After script approval we deliver Starter within 72 hours and Growth within 5 business days. On Partner we deliver each weekly drop on the agreed day. If we miss a delivery window, you may ask for a full refund of that package (for Partner, that month's fee) and keep the Ads delivered. This guarantee is unconditional.

“Beat-your-best” make-good (Growth, and month 1 of Partner). Before production we agree in writing on one metric, hook rate (3-second views ÷ impressions) or CTR, and identify your current best ad. If none of the delivered Ads beats it on that metric, we deliver a new round of 6 Ads free, built from what the results showed, provided that: (a) at least 5 of the Ads each get at least US$50 of spend and at least 1,000 impressions within 30 days of delivery; (b) the comparison is made in the same campaign or ad set; (c) you send an Ads Manager screenshot or export, or give us view access; and (d) you run the Ads as delivered. Claim it by emailing us within 14 days after the 30-day test window ends. The make-good is a promise to make more Ads, not a promise of sales, ROAS, CPA or profit.

7. Refunds

You get a full refund if you don't approve the scripts, or if we miss the delivery window. If we decline work you've paid for (see section 9) and we can't agree an alternative, we refund the unused part of the fee. Otherwise, fees for work delivered are not refundable. Nothing in these terms limits your rights under the Australian Consumer Law or any other law that can't be excluded.

8. Ownership and your licence

We keep all intellectual property in the Ads and in our materials (scripts, prompts, hook frameworks, AI characters and voices, raw generations and project files). Once you've paid in full, you get a licence to run the finished Ads on paid and organic channels. The licence is exclusive as to each finished Ad, worldwide and non-transferable (you may sublicense only to your own ad agency or media buyer), for paid and organic digital channels: Meta, TikTok, YouTube, Pinterest, Snapchat, your website, email and marketplaces such as Amazon.

The licence lasts 12 months from delivery for Starter and Growth, and while subscribed plus 12 months for Partner. It doesn't cover TV, cinema, out-of-home or print, reselling the Ads, using them to train AI models, edits that change claims without our sign-off, or raw and project files. Technical edits such as trimming, resizing or swapping end cards are fine as long as they don't change claims or remove the AI disclosure. The licence is suspended while any invoice is more than 14 days overdue and restarts once you pay.

You can buy a full assignment of all rights we hold in a finished Ad for 2× its per-ad price. Copyright in AI-assisted material may be limited, so we assign whatever rights we have and don't promise an Ad is fully protected by copyright. We may show the Ads, and anonymised percentage results, in our portfolio once an Ad has run publicly or 60 days after delivery, whichever is earlier. We never publish your spend or revenue without written consent.

9. Claims, AI disclosure and what we won't make

You are responsible for the truth and substantiation of every claim about your products, offers and prices. Any Ad featuring an AI-generated person carries an “AI-generated” disclosure, and you agree to switch on each platform's AI label and not remove the disclosure. Our AI presenters are never presented as real customers, and we don't make fake reviews or testimonials. We may decline anything we reasonably believe is misleading, unlawful, infringing or against platform policy. We don't make ads for regulated health claims, supplements, financial products, adult content, weapons or gambling.

10. Liability

Each party's total liability is capped at the fees you paid us in the 3 months before the claim arose (excluding amounts you owe us, your indemnity, use of Ads outside the licence, and fraud). Neither party is liable for indirect loss or lost profits, and we're not liable for ad performance, ad rejections, account restrictions or platform changes. You indemnify us against claims arising from your products, claims and materials; we indemnify you against claims that an Ad, as delivered and used within the licence, infringes a third party's intellectual property.

11. Ending a plan

Starter and Growth are one-off payments that never renew. Partner is month to month with no minimum term: cancel any time with one email and we confirm it in writing within 1 business day. Cancellation takes effect at the end of the month you have already paid for, and we deliver that month's work. Either party may end an agreement for a material breach not fixed within 7 days of written notice.

12. General

These terms are governed by the laws of Western Australia, and the parties submit to the non-exclusive jurisdiction of its courts. Before going to court, we'll both try good-faith negotiation for 14 days, then mediation. We can't change these terms for an order you've already placed without your agreement.